The Customer Collective:

Kmart has partnered with T Garage, a research agency, who will be responsible for the management of the online community via their platform called insightIQ.

From time to time, we may email our Kmail database with an invitation to join The Customer Collective. These emails will come from with a link to insightIQ.

If a customer is a member of The Customer Collective, they will receive survey invites from

There are incentives and prize draws in The Customer Collective, winners will be emailed from ‘Customer Collective’ (



Is The Customer Collective linked to any Facebook groups? 

The Customer Collective is operated by Kmart Australia and has no affiliation with any groups on Facebook. All our customers are welcome in the community and no preferential membership is given to Facebook group members or admins. 

What is The Customer Collective? 

The Customer Collective is an online community setup and run by Kmart and our research partner, T garage. The community is designed to understand you better, helping us put our customers at the heart of everything we do. 


We’ll be reaching out to you every couple of weeks with big (and small) questions on a variety of topics. Your input will help us give you the best possible shopping experience! There are also regular weekly discussions and shorter activities available for you to take part in!

I am currently on a waitlist, when can I expect to join the community? 

We will be refreshing the community with new members as required - as existing members leave the community, we will be inviting new members from the waitlist to join the conversations. 

Why can’t I join the community if I work in the Media/Journalism industry? 

The Customer Collective is a confidential community for our customers. For any media related queries, please contact our corporate affairs team at 

How can I get involved? *EXISTING MEMBERS* 

There are many ways you can contribute to The Customer Collective: 


·         Open discussions – forums where you have the power to steer the conversation towards topics of most interest to you 

·         Polls – short 1-2 questions where you can vote instantly on a topic

·         Questionnaires – surveys for you to share your feedback, these sometimes contain new product ideas for Kmart 

·         In-depth discussions - longer conversations where we want you to dive deeper into a specific topic 

·         Shopping missions – store visits where you report back on your experience through commentary and photos 

·         Creative sessions – sharing and voting on the best and brightest ideas to take Kmart forward 

·         Video/photo galleries and feedback – bringing to life your opinions through a videos or photos 

·         Other create activities – such as highlighter tasks and collaging


It is completely up to you how you get involved but we would love for you to participate in as many ways as possible! 


What’s in it for me? *EXISTING MEMBERS* 

There are three big things that we think you will love about being a Conversationalist in the community. 


1.   You get to share your ideas and opinions, helping to shape the future of Kmart. Along the way, we will keep you posted on what decisions we make based on your input. 

2.   You will have an opportunity to win electronic gift-cards, with points allocated to certain activities as they become available. Number of points available and competition rules are made available with each activity.

How does the points system work? *EXISTING MEMBERS* 

The Customer Collective operates with a points system where you get rewarded for activities you complete, even when you screen out! The rewards for each activity will be displayed in the introductory text. When you reach 500 points, you’ll be able to redeem these points for eGift cards. Points can be accumulated in order to redeem larger eGift cards. 500 points = $5.00, 1000 points = $10.00 and so on.

For short and long surveys, points are assigned 24 hours after you complete the activity. 
For activities that run over multiple days (e.g. a 3-day forum), points will be assigned 24 hours after the last day.

How do I redeem my points? *EXISTING MEMBERS* 

To redeem or view your points, you can access them in the rewards section in the top navigation bar. On the My points dashboard, you can see a snapshot of your points from The Customer Collective as well as a log of your points transaction history.

By clicking on the link on this page, you’ll be able to convert your points to eGift cards through our gift card provider Gift Pay as long as they’re in multiples of 500

Once you click your reward, you will be taken to Gift Pay, our gift card partner, where you can choose how to spend your gift from a variety of major retailers, entertainment venues, dining, online shopping and more. You use it by showing the eGift Card to the cashier on your smartphone's screen, or by printing it out at home and taking it to the store. Many eGift Cards can also be used online, by entering the gift card code and PIN during the checkout process. Generally, an eGift Card can be used across more than one transaction, until the full value has been used up.

What happens to my opinions and ideas?* EXISTING MEMBERS* 

To ensure that all your opinions and ideas are heard, we have partnered with a research agency called T garage who will be responsible for helping us manage the community.   


Your feedback will be shared with various teams within Kmart to assist us in our decision-making process. 


If you have an idea that is implemented by Kmart, we may choose to recognise you within the community, but please keep in mind that you won’t be reimbursed for your idea. To learn more about this, please refer to our terms and conditions: ( 


Where do I go for help relating to the community?*EXISTING MEMBERS* 

We have a dedicated team that will view and respond within 48 hours to all queries you may have. Please email any queries to

How do you handle my privacy? 


Your privacy is very important to us and key to making the community work. That is why we’ll always refer to you by your user name and not associate your name with any opinions when reporting, giving you the privacy and confidence to share what you really think. 


For more information on how The Customer Collective handles your privacy, please read our privacy policy:  

What if I have forgotten my password? 

If you have forgotten your password, you can reset it by following these steps: 

·         Enter your email address in the email field 

·         Select ‘forgotten password’ button 

·         Look for an email with instructions on how to reset the password 

How do I unsubscribe? 

Every email you receive will have a link at the bottom allowing you to unsubscribe from The Customer Collective. Please note that unsubscribing from The Customer Collective will not stop you from receiving general communication from Kmart Australia.